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About The Thailand Online Swimming Pool Shop        

We please most of our customers all of the time and all of our customers most of the time,  but no company on the planet can please all of its customers all of the time. But we do our best to be the best at what we do.

SwimmingPools (Thailand) Co. Ltd - is a builder of high quality concrete swimming pools, an operator of pool shops in Thailand and Laos,  and a government licenced and verified (DBD)online store.

We are not a 24/7 online sales platform. We are simply the pool company with the biggest online sales division in Thailand.

With a focus on the needs of the expat end user, our online prices are discounted to the maximum possible, often representing half the retail prices practiced by many brick-and-mortar stores.
With the services and expert professional advice we provide to our expat customers, according to feedback we continue to maintain our position in the Thai online pool market as offering the best value for money of quality products.

We’ll match and beat any other online prices for Emaux products and Dolphin robots from a genuine pool equipment retailer.

In March 2020 SwimmingPoolsThailand ranked #1 in terms of online sales in Thailand of pool supplies and equipment.

SwimmingPoolsThailand is a wholly Thai owned private limited company incorporating The Thailand Online Swimming Pool Shop , our brand of custom built domestic and commercial concrete in-ground pools, and our own brand of chemicals. Headquartered in Nong Bua Lamphu province, across two main divisions: pool construction and online sales, the company occupies a 2 rai (3,200 sq.m) facility and employs around 60 people including Western executives / sales engineers.

The Nong Bua Lamphu location makes SwimmingPoolsThailand the only specialist pool company in the vast area between Bangkok and Chiang Mai. We serve a large area.

Construction: With over 50 years of experience brought from the UK, France, and Germany, dating back to 1974, our staff have been constructing and refurbishing pools in Thailand since 2000.

Pool Supplies: In response to a growing demand for transparency in the sale of pool supplies and equipment, our online store was launched in December 2011 - the first of its kind in Thailand which many have copied and tried to emulate, even pretending to be our subsidiary or regional office. We offer only guaranteed branded products from major manufacturers, first-class customer and product support, and a fully comprehensive range of advice, design, and construction services.

Growth: Begun in 2001 as a small family business, the company was incorporated in 2007. We listen to our customers, and our PR company follows the forums. Many  of the ideas and  innovations we have brought to the marketing of pool products in Thailand have been based on valuable suggestions from our regular clients. 

in January 2014 due to  the exponential increase in traffic on our website and online sales, we doubled our warehouse capacity and launched a completely refurbished online store to provide the best experience in online shopping for our customers. In  April 2018 we built a further warehouse to cater for increased trade and opened a showroom and large demonstration pool at our Nong Bua Lamphu headquarters.

In 2015 Swimming pools Thailand became one of the top 5 pool companies in Thailand in terms of construction capacity and sales of products and services. The company was awarded an accredited dealership for LORENTZ GmbH, the German world leader in solar energy technology.

In 2016 after fulfilling requirements for product service and customer support, our Thailand pool shop network became the fully accredited retailer for Emaux products in Thailand.

In 2016, in addition to our many-year Isan operation based out of Nong Bua Lamphu province, again to bridge the gap in reliability and quality in some regions of the Kingdom, we announced the establishment of agencies and construction teams in Chiang Mai in the north, the heavily  pool-oriented region  of Pattay-Rayong, and Krabi in the south.  Our stores and agents are managed directly from our Nong Bua Lamphu headquarters, and are not part of a franchise system.

In 2019 executives of SwimmingPoolsThailand were invited by the CEO of Emaux to visit the Emaux state-of-the-art facility in Guangzou, and meet the directors, owners, and designers.

In 2019 SwimmingPoolsThailand was appointed official retail sales and service partner for Dolphin robots by the Maytronics representatives in Thailand.


We please most of our customers all of the time and all of our customers most of the time,  but no company on the planet can please all of its customers all of the time. But we do our best to be the best at what we do.